The origins of the "VSCO girl" name trace back to a photo-editing app that launched back in 2011. Read more: The VSCO girl is taking over the internet - here's the ultimate starter kit for becoming the latest 'it' girl Don't be surprised this Halloween to see a number of people breaking out a costume of high ponytails and puka shell necklaces, metal straws and Fjallraven backpacks, Birkenstocks and Polaroid cameras. Summer 2019's "it" girl developed into an iconic look across YouTube and TikTok, resulting in a flurry of teens sporting - and parodying - her look. ![]() Whether you love her or hate her, there's not a lot of the internet that hasn't been touched by the VSCO girl this year. ![]() For much of Generation Z, the trendy meme of the summer was the VSCO girl, an aesthetic consisting of scrunchies, pastel clothing, and Hydroflask water bottles.
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